Posts Tagged ‘User partecipation’


lunedì, giugno 8th, 2009


Threadless is “a community-based tee shirt company with an ongoing, open call for design submissions - if your design is chosen, get paid $2500 + $500 per reprint”

Threadless is basically a website offering two possibilities: proposing t-shirt graphic designs and buying t-shirts. Both these paths can then be explored by using different keys.

For what concerns graphic design, the “Participate” area of the website allows users, after logging in, to: upload their own graphic proposals, or just submit them for a pre-upload critique; have a complete panorama of proposed designs and score them (0 up to 5) thus getting the most wanted designs printed on Threadless sold tees; access a blog where to get news about new collections or events proposed. Other areas in the website introduce instead to the sale tools.

Threadless innovation is both in the area of business and social-cultural behaviour, mainly focused on the idea of a continuous contest exciting the whole users-designers’ community: co-design is the real empowering engine of the concept.

Innovation can also be found in brand image strategies: the whole Threadless environment is featured with a low-profile attitude aiming to appeal a precise customer typology, such as young and “alternative” people.

In fact, the concept is creating a business by creating a community sharing a meaning of certain aspects of lifestyle and creativity.

The way to make this particular organization effective is a continuous simplifying of practices and techniques, and it is reached bythe simple setting of prexcise rules.


domenica, marzo 29th, 2009
The simulation's power

The simulation's power

OptiTex develops innovative, user-friendly 2D and 3D CAD solutions for all cut-fabric and fashion-related industries.
OptiTex’s solutions are designed to facilitate collaboration among partners throughout the manufacturing process.
OptiTex is also active in e-commerce, providing online sales tools to promote branding and customer loyalty. As the industry standard, OptiTex is a cornerstone of design training with installations in universities and educational centers worldwide. OptiTex products are sold and supported around the world through certified distributors and OEMs.
3D cloth simulation Model and style creation

My virtual model

domenica, marzo 29th, 2009


My Virtual Model Inc. has set the standard for online apparel shopping. Two core technologies—My Virtual Model™ Dressing Room and My Fit—enable consumers to “try on” clothes on the Internet. The year 2002 saw the introduction of a third product, My Virtual Model Imail™. This innovative marketing tool offers a unique, fun and simple interactive MVM Dressing Room integrated in an e-mail.

For merchants, deploying My Virtual Model technology improves bottom-line profitability by increasing revenues while cutting costs. Shoppers using My Virtual Model solutions spend more, buy more and return far fewer items—resulting directly in reduced shipping and handling costs.

My Virtual Model Inc. was co-founded by Louise Guay, Ph.D., and Jean-François St-Arnaud. In 1993, the two entrepreneurs joined forces to build one of Canada’s leading multimedia agencies, Public Technologies Multimedia Inc. (PTM). The first release of My Virtual Model in 1997 was a major breakthrough in online customer service. In 2000, PTM became My Virtual Model Inc., in recognition of the company’s focus on the online apparel shopping market.


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