Posts Tagged ‘team c’

American Apparel Sustainable Edition

domenica, maggio 24th, 2009


The business world and the natural world are not inherently at odds with one another. American Apparel strives to be a capitalist success at the same time that it is a social and environmental success. We think that being profitable does not have to mean degrading the environment or making people settle for a low standard of living.
The Sustainable Edition is part of our mission to make every aspect of our process a positive one, from growing cotton to selling clothes.

by Team C

Apple Store: Genius Bar and Concept Store

domenica, maggio 24th, 2009


“The Come to shop, return to learn!” the Apple motto explains well the philosophy beyond the Genius
With Genius Bar, Apple offers users the chance to learn using the products they bought with the help of the so called Genius. Genius are an example of highly qualified staff, that has to help users both answering their questions and teaching them how to work with their Apple products.

by Team C


domenica, maggio 24th, 2009


Struktable is an interactive installation used for user interaction with multi-touch applications.
Struktable can be used for occasional events or like permanent installation. Struktable is very versatile and can work also with software designed for own needs. It has a touch-sensitive 70 inches display and it can manage an unlimited number of simultaneously touch even allowing simultaneous activity of several persons.
The compact design makes it useful for many applications: product presentations, interactive stations and conference information terminals in public places.

by Team C

Y’s in Roppongi Hills!

domenica, maggio 24th, 2009


Ron Arad designed the Y’s Flagship store of Yohji Yamamoto in Roppongi Hills. He wanted to bring warmth and animation to an expansive, high-ceilinged, 570-square-metre area. The solution was to add a fourth column to the three structural concrete pillars that divide the space and to embed a turntable in the base of each to turn a cultural display unit. The movement is imperceptibly slow by day, but speeds up when the store closes to provide an entertaining spectacle for late-night window- shoppers.
The store is strong and seductive and creates a real impact on visitors.

by Team C

Giorgio Borruso

domenica, maggio 24th, 2009

“Where people are inside a space we’ve designed they don’t need to ask, they just feel!” Giorgio Borruso

Giorgio Borruso is an Italian architect and his creations have variously been described as experiential, sculptural, streamlined, dynamic, surreal, oneiric, organic in their look and are often constructed utilizing unusual combinations of materials. His visionary projects have reimagined the retail industry, inspiring the creation of coherent, intuitive environments that enhance visitors’ overall experience.

by Team C

Design your Shoes!

domenica, maggio 24th, 2009


We want to analyze how different firms faced the problem of shoes personalization.

• Calzoleria Rivolta is the traditional shoemaker workshop.

• Mi Adidas let customers personalize, making shoes to measure and of the desired colors, existing
products directly in the shop.

• Converse allows user to choose a model form a lot of different shoes and customize their design
in detail, on internet.

by Team C


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