Posts Tagged ‘online shop’


lunedì, giugno 8th, 2009


Acne is a swedish brand mainly operating in clothing area, even if fashion is only a part of a wider concept correctly explained by Acne’s founder themselves: “the initial idea was to build brands, their own as well as others’, within the fields of fashion, entertainment and technology. Although all members of the collective are independent entities acting in their own right in various fields of creativity, they all share the same vision and culture. This vision combines art and industry in equal measures, whether this is through clothing, film, printed matter or a global advertising campaign

The rsult is an alternative cultural system spreading from clothing to other fields like film-making, video art, photography and, most of all, editorial area: Acne Paper is in fact a review contributing to set the terms of a new lifestyle according to the social profile of an Acne customer:moreover, its issues are etirely available on the website and directly shareable on social networks.

The clothing field starts from denim concepts, to reach every kind of garment and every level of creation: some of current Acne collections are developed with Lanvin.  Diffusion is guaranteed by the online shop and the Studios (stores) placed in great cities of Europe and USA

Innovation stays in the socio-cultural features of the concept rather than in some technological application to new social needs or wills. Nowadays many brands shifted to the pursuit of a complete lifestyle trendsetting, but Acne was created in 1996 already considering this specific aim; Acne’s proper innovation can be found in integration of fashion with different disciplines.


lunedì, giugno 8th, 2009


Threadless is “a community-based tee shirt company with an ongoing, open call for design submissions - if your design is chosen, get paid $2500 + $500 per reprint”

Threadless is basically a website offering two possibilities: proposing t-shirt graphic designs and buying t-shirts. Both these paths can then be explored by using different keys.

For what concerns graphic design, the “Participate” area of the website allows users, after logging in, to: upload their own graphic proposals, or just submit them for a pre-upload critique; have a complete panorama of proposed designs and score them (0 up to 5) thus getting the most wanted designs printed on Threadless sold tees; access a blog where to get news about new collections or events proposed. Other areas in the website introduce instead to the sale tools.

Threadless innovation is both in the area of business and social-cultural behaviour, mainly focused on the idea of a continuous contest exciting the whole users-designers’ community: co-design is the real empowering engine of the concept.

Innovation can also be found in brand image strategies: the whole Threadless environment is featured with a low-profile attitude aiming to appeal a precise customer typology, such as young and “alternative” people.

In fact, the concept is creating a business by creating a community sharing a meaning of certain aspects of lifestyle and creativity.

The way to make this particular organization effective is a continuous simplifying of practices and techniques, and it is reached bythe simple setting of prexcise rules.

Marco Bracci shirts

domenica, marzo 29th, 2009



Camiceria De Lucia is an artisan firm which can satisfy all the customers’ needs thanks to a good organisation of the production, characterized by the artisan workmanship of our female workers.
Camiceria De Lucia, for over twenty years, has produced shirts for men, boxers, pajamas, swimwears, on direct consumer’s ordination, or on shops’ ordination, and also with personalized customer’s labels.
Camiceria De Lucia dressed and dresses important names of bankers, financiers and show people: this allows us to consider our product highly appreciated from those people searching for the quality of the wrapping, for the used fabrics, and for the one dress of our models.


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