Armani Ginza Tower


This case study is about one of the most important flagship store in the world: the Armani Tower in the fashion district of Ginza, Tokyo.Since it is not a store, but a flagship store, in the building (eleven storeys high + two underground levels), there is not only the selling areas with the entire Armani collection, but there are different services for the client.

It is not just a place to do shopping, but is a place where customers can try different experiences, like eating, drinking a cocktail or relaxing themselves in the SPA. In the tower there is, in addition, the headquarter of the Armani group.





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