Fendi DIY Kit

fendi-kit2

To celebrate the 10th-anniversary of the famous bag called “baguette”, Fendi decided to product and sell a special version of this bag in coated canvas, totally white. In fact, the bag is sold in a box with ten Pantone markers and the client is the artist of his own bag: he can sketch, colour and draw directly on the bag, creating an unicum.This special bag was called DIY, Do It Yourself, to underline the high level of creativity and personalization. The innovative aspect is that for the first time the client could really personalize his bag and own a unicum, that no one, except for the shape, could have. The customer, in fact, can decide what to draw, can decide the colors to use, and has the total control over the image of his bag.This is different from the “standard” personalization that other fashion brands offer, where the client could in general add no more that the initials or choose and change some details.

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