Apple Store: Genius Bar and Concept Store

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“The Come to shop, return to learn!” the Apple motto explains well the philosophy beyond the Genius
Bar.
With Genius Bar, Apple offers users the chance to learn using the products they bought with the help of the so called Genius. Genius are an example of highly qualified staff, that has to help users both answering their questions and teaching them how to work with their Apple products.

by Team C

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