Y’s in Roppongi Hills!

ronaradys

Ron Arad designed the Y’s Flagship store of Yohji Yamamoto in Roppongi Hills. He wanted to bring warmth and animation to an expansive, high-ceilinged, 570-square-metre area. The solution was to add a fourth column to the three structural concrete pillars that divide the space and to embed a turntable in the base of each to turn a cultural display unit. The movement is imperceptibly slow by day, but speeds up when the store closes to provide an entertaining spectacle for late-night window- shoppers.
The store is strong and seductive and creates a real impact on visitors.

by Team C

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