Mass customization


I would like to suggest the thesis:

Salmazo, Lucia Mass customization e marketing one to one nei beni di consumo: i casi Factory 121, NIke, Levi’ s, Mattel.(2005)

[I'm sorry but it's in italian]

I found it on: , but you can find it also in media (here).

I have no time to read it all, but I think it’s very interesting.

Have a good Holiday




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