Archive for the ‘Work 01 - Mapping’ Category

Case-study: Armani multi-concept boutique

lunedì, giugno 1st, 2009

Armani case is a good example for integrated selling fashion+services model. If in FasPon Site case consumers will have a time for waiting their order in the same place, it will be relevant to organize this place in a more complex way and to add there a recreation area: for ex. a small café or TV or show rooms. Armani case demonstrates that fashion industry can successfully include also high-level service products to make people be loyal.
It is also a good example of a “clever” organizing shopping place. If people spend more time there it became for them not only a simple boutique but a place where they can have a rest and enjoy the time together with friends or even alone.
“This is the Giorgio Armani multi-concept store where you can admire the Emporio Armani showrooms, Armani casa, and Armani fiori. You can also have an aperitif at the Emporio Armani Cafè or spend an evening at the restaurant Nobu, with a dinner by the best Japanese chef to emerge in the last 10 years: Nobuyuki Matsuhisa who opened this chain of restaurants together with Robert de Niro”
“On the ground floor of the Armani mini-mall, the small café is the ideal spot for an after-shopping drink. In the same premises, the Japanese Nobu is a must for after work drinks and sushi”.
Team A

Group A: Report and Keywords

mercoledì, aprile 8th, 2009

We’ve created one document that includes the report, the keywords map and three short case studies.

Team A report and keywords

Best Regards,

Team A

Report and Keywords

martedì, aprile 7th, 2009

Here’s everything from our group.

Report Team B

Keywords Team B

The map is the same as group C and group A since we did it together in Bardonecchia

Best regards

Carlo Serafini


martedì, aprile 7th, 2009

Dear TEAM A and TEAM B,

tomorrow (April 8th 2009) is the last day to post here your work about keywords, do you remember?

When you post your files add as categories your group name and WORK 01-MAPPING.

Best regards

Laura Laurenzi

New:Rizomatic Map, Report, Glossary

domenica, marzo 29th, 2009

Hi,I post in Media the Rizomatic Map that the three teams developed during the winter school.

New: I post also the report and the glossary made by Team C





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