Posts Tagged ‘crowdsourcing’

Crowdsource safety

venerdì, aprile 9th, 2010

In questi giorni la rete mi ha condotto alla scoperta di uno di quei termini che oltre a fare di per sè tendenza, può forse prospettare un nuovo modo di guardare a tematiche molto estese come ad esempio la sicurezza nel territorio urbano oppure semplicemente tornarci utile ai fini di una buona consegna.

Riporto brevemente il post di Robin Chase -CEO di Zipcar- tratto dal suo blog  che mi ha ispirato questa riflessione, mentre il post integrale lo trovate qui:

“For all the billions of dollars (and hours of time) spent on airline safety, the actual take down of Umar Farouk Abdulmutallab was by people in the plane. It was adjacent people, using common sense and common reactions, that foiled the plan.[...]
Do I really think that civilians should be trained to disarm terrorists in flight? No. But it does seem to me that these passengers are likely one of the best lines of defense. [...]
After Katrina, we understood that what was really needed was existing on-the-ground communications, owned, operated, and understood by regular people [...]“

Molti di noi avranno accuratamente soppesato la partecipazione dal basso rispetto le tematiche che stanno sviluppando.

Personalmente rispetto la mobilità urbana il tema della sicurezza nella molteplicità delle sue manifestazioni sta prepotentemente emergendo dal contesto (contrariamente alla mia volontà).

Cosa succederebbe se prima che per bisogno i cittadini collaborassero fra loro creando una rete di prevenzione?

Su questo Blog che si occupa specificatamente di crowdsource viene affrontato il tema del road safty.

L’autore riassume le principali cause legato all’elevato numero di incidenti stradali riferendosi agli Usa in quattro categorie:

Driver Behaviour

Driver Impairement

Road Design

Vehicle Design and maintainance

Alcuni esempi possono essere interessanti e li torvate qui.

L’idea che mi sono fatto riguarda il prevalere almeno due dimensioni sulle altre: la prima, legata al mondo del role gaming rivolta cioè alla socialità. Questo scenario è favorito dalla possibilità di scambiare dati che possono facilmente essere convertiti in “Skills” ed avviare così la ricerca del punteggio migliore. Ci ha già pensato Honda con Insight hybrid, sviluppando una sorta di gioco installato direttamente nell’auto ed accessibile attraverso un pulsante sul cruscitto che guida gli utenti ad un uso consapevole del mezzo con tanto di classifiche aggiornate in tempo reale e così via

La seconda già citata è quella rivolta alla prevenzione. Il SN Ushahidi che cito principalmente per pigrizia, ma che  in realtà si occupa più specificatamente di tematiche legate alle crisi umanitarie, offre una piattaforma partecipativa attraverso la quale gli utenti postano le loro testimonianze, e poichè vissute direttamente spesso risultano molto affidabili e precise. Qualcosa di molto simile al citizen journalism ma in forma contratta e più rivolta alla creazione di una mappa/grafico accessibile a tutti.

Tempo fa, in concomitanza con l’irrigidimento delle sansioni a carico di chi guida in stato di ubriachezza reale o presunta -con l’indice di tasso alcolico consentito sempre più tendente allo zero- venivano incessantemente trasmesse in televisione le pubblicità statali nelle quali si santificava il martire che al finire della serata riportava a casa tutti sani e salvi, sacrificando cioè quel bicchierinoche comporta un elevato fattore di rischio.

Io non ne ho mai conosciuti, ma nessuno mi impedisce di immaginare per loro una sorta di raccolta punti con magari qualche premio alla fine, come già accadeva tempo fa con i biglietti per le discoteche se si risultava “puliti” al test del palloncino: il bastone e la carota!

La rete di prevenzione dunque potrebbe facilmente assumere i connotati di mezzo per una maggiore socializzazione e per sua natura è trasversale a molte tematiche riguardanti la sicurezza in città.

Propongo dunque di creare un elenco di casi ed idee!

Mi riferisco a quanti di voi hanno nella propria mappa il termine Safty e/o le sue declinazioni che in qualche modo offrono un elemento di collegamento fra i servizi che ci apprestiamo a realizzare.

Citizen journalism

domenica, novembre 23rd, 2008

A shining example of crowdsourcing at work, Ushahidi is mobilizing citizens to report and map conflicts. The project began as a way for Kenyans to log reports of violence during the post-election fallout of early 2008; a period when mainstream media was banned. A new Ushahidi engine is currently in development that will allows users to SMS, email or an online form to submit reports that are then flagged on a map that anyone can view to gain a speedy understanding of where issues are happening. Reports are broken down into categories that include deaths, looting and peace efforts. Ushahidi works with NGOs to verify reports, helping ensure that content is as accurate and complete as possible. Reporting in this way promotes peace efforts, increases awareness of violence and provides a permanent log of events, referral to which may help in future conflicts and ensure that what happened is not forgotten.

Ushahidi plans to release the tool as a downloadable application that is both open source and plug-in friendly, meaning it can be customized for different needs and locations. As we’ve seen before, crowds are more than ready to adopt applications like this when the cause is right, fully aware that it increases the transparency of events receiving limited or skewed media coverage. (Related: Front page rivalry—pros versus citizen journalists.)

Website: www.ushahidi.comlegacy.ushahidi.com

99design

domenica, novembre 23rd, 2008

Need something designed? 99designs connects clients needing design work such as logo designs, business cards or web sites to a thriving community of 22,261 talented designers. 99designs is a disruptive startup which connects passionate designers from around the globe with savvy clients who need design projects completed in a timely fashion without the usual risk or cost associated with professional design.

Step 1: Create Your Design Brief :We will ask you a few simple questions that will form your design brief. A design brief is just a summary of what you need designed. It costs $39 USD to post your brief on 99designs.com.

Step 2: Set Your Budget :We will ask you how much you’re willing to pay the winning designer to purchase their design. This is called the prize. Prize amounts generally range from $50 to $500 depending on the type of design you require.

Step 3: Work with the Designers:Once your design brief has been posted to 99designs.com, designers from around the globe will submit design concepts to compete for your prize. It’s your job to rate the designs and provide feedback to help the designers deliver what you want.

Step 4: Choose Your Favorite Design :At the completion of the design contest (which is a maximum of 7 days) you will choose a winning design and pay the designer the prize amount. The designer will send you their completed design along with copyright to the original art work.

 http://99designs.com

CREA crowdsourcing

domenica, novembre 23rd, 2008

 

Crea International ha da pochi giorni attivato sul sito internet www.creainternational.com, una nuova sezione chiamata Crea Crowdsourcing dedicata ai “geni creativi”.
Crea Crowdsourcing è una piattaforma virtuale dove specialisti del marketing e designer da tutto il mondo possono interagire in progetti di physical brand design sotto la direzione di Crea International. Crea vuole mettere alla prova il genio creativo in ognuno di noi e dare la possibilità di lavorare in importanti progetti mondiali.architecture | interior design | sensorial design | interaction design | graphic design |Essere parte della comunità è quasi semplice: nella sezione crowdsourcing Crea International www.creainternational.com sito web vi è un modulo da compilare con le informazioni personali a farne parte. Sulla base del materiale inviato, come cv, portafoglio ed eventualmente sito web, Crea International valutare le competenze professionali e l’empatia con Crea filosofia.
Crea il team di Milano si occuperà con il cliente breve, preparerà il breve per i membri e coordinare le fasi strategiche, mentre crowdsourcing membri si occuperà della parte creativa del progetto.
Per sviluppare tutte le fasi di un progetto, Crea internazionale può contare su una piattaforma digitale che permette un sicuro scambio di tutte le informazioni, ma molto semplice da usare e da capire per tutti i membri. Inoltre, l’uso di Skype garantisce una rapida fine di facile la comunicazione tra Crea e tutti i candidati.

http://www.creainternational.com/index.php?method=section&id=256

http://www.creainternational.com/index.php?method=section&id=256

Crowdspring

domenica, novembre 23rd, 2008

We’re the marketplace for creative services.

For buyers

1. Post a creative project : Whether you need a custom logo, website, marketing materials, illustration, or other design work, just tell us what you need, when you need it and how much you’d like to pay. After that, we’ll send it out to our 9,480 creatives around the world!

2. Watch the world submit ideas:Once posted, creatives will submit actual designs to your project, not just proposals or bids. In fact, projects average 67 entries each and we guarantee that you’ll get at least 25 entries or your money back.

3. Choose the one you like:As the entries come in, you’ll be able to review, sort, rate, give feedback and collaborate with creatives until you find ‘the one’.

For creatives

1. Create your profile: We built a little section of the site just for you where you can tell the world about your skills and create a great portfolio of your best work for all to see.

2. Participate to projects : With many new projects posted every day, you’ll reach new clients all over the world and build your business. And, since it’s a truly level playing field, you won’t be judged by how fancy your offices are – it’s all about your work.

3. Earn money : We manage the entire billing and payment process and we never keep a penny of the money you earn – you get every last cent.

Standard and Pro projects,Money-back guarantee,Intellectual property protection,Payment escrow,Feedback, ratings and stats,Community…

http://www.crowdspring.com

leadvine

domenica, novembre 23rd, 2008

Leadvine

LeadVine is an online social community that simplifies how companies find new customers. Search listings and make money with the information that you already have.  

How does it work?

LeadVine has two goals:

  1. Simplify how companies find new customers
  2. Have the community earn easy money for finding and sharing sales leads

Cold Calling. Networking. Door to Door Sales. Conferences. Sales Team. Commissions. These are some of the many ways companies obtain new customers. Getting new customers is a difficult and expensive process. LeadVine reduces the stress of finding new customers by helping you find new sales leads in a cheap and efficient way.

How can LeadVine find you new customers?

We do it the Web 2.0 way– ask the community to find you new customers. Everyday there are people in the world who come across sales leads you are looking for. Sales Lead Need: Looking for small to medium size companies in need of:

  • IT infrastructure (networking, systems architecture, data storage, etc);
  • Communication solutions (IP Telephony, hand held devices, video conferencing);
  • IT Support (help desk)

Everyday World: Two old college friends, Cristina and Erica, meet for dinner. During dinner Cristina complains to Erica about how work has become so stressful because the IT network went down several times this week, email is slow, and files that were stored in the network have been lost due to a computer virus. Cristina tells Erica that her boss just fired the IT Manager.

Normally what would happen, Erica would listen and express her condolences and that would be it. That information is useless to Erica. For an IT Consulting Firm that’s a hot sales opportunity! How much would the IT Consulting Firm pay for that information?

How can LeadVine make you easy money?

Everyday people come across information that is useless to them but useful to someone else. Ever know of any friends looking for a new job, looking to add a new room to the house, looking to build a new website, etc.? What did you do with that information? Probably nothing. There are companies willing to pay for that type of information, from recruiters, construction contractors, web developers, etc.

LeadVine gives you the ability to make money with information that is at your finger tips. Use LeadVine to find companies willing to pay you for valuable information you come across.

http://www.leadvine.com/